Welcome to the DEMO & EXAMPLES web site for Open Web Analytics. The data contained in the demos and examples comes from the live usage of this site. Historical data is truncated periodically.
This example page shows how to attribute a visit to a marketing campaign. Add campaign parameters to any link pointing at your site — in an email, an ad, a social post — and OWA records where the visit came from and keeps that attribution with the visitor.
Nothing needs to change on the destination page: the tracker reads these off the query string on arrival.
owa_medium the channel: email, display, social, cpc owa_source where within that channel: houselist, techcrunch.com owa_campaign the campaign name: newsletter, 1.4-release-announce owa_ad the specific creative: red-banner, download owa_ad_type the format: 640x480-banner, text-link owa_search_terms search terms, for paid search
Each link below arrives at this site tagged as a different campaign. Follow one, then look at the Campaigns report to see it attributed.
owa_medium=email&owa_source=houselist&owa_campaign=newsletter&owa_ad=red-banner&owa_ad_type=640x480-banner
owa_medium=email&owa_source=updatelist&owa_campaign=1.4-release-announce&owa_ad=download&owa_ad_type=text-link
owa_medium=display&owa_source=techcrunch.com&owa_campaign=general-awareness&owa_ad=open-source-is-good&owa_ad_type=640x480-banner
owa_medium=display&owa_source=slashdot.com&owa_campaign=general-awareness&owa_ad=open-analytics&owa_ad_type=640x480-banner
owa_medium=display&owa_source=slashdot.com&owa_campaign=general-awareness&owa_ad=open-analytics&owa_ad_type=300x300-banner
owa_medium=cpc&owa_source=search&owa_campaign=general-awareness&owa_ad=open-analytics&owa_search_terms=open+source+analytics